As a commercial person working for an education publisher, we understand that you have to focus on content distribution and sales. Your bottom line could mean hitting a revenue target, saving X amount on costs, or saving X amount of time with more efficient publishing processes. However, hitting these targets isn’t always easy or necessarily sustainable. We believe that smart content is the missing key for unlocking new revenue opportunities. In this blog post, I’ll explain why we, at EDIA, think smart content is a wise investment that can achieve your revenue goals.
What is smart content?
Many definitions can define what smart content is. At EDIA, we define smart content into three simple categories. One, we believe smart content is content that is ready for reuse and is context-free. Two, smart content is content that is properly tagged and accurately classified which can support personalized learning for your students. And three, smart content is scalable and can be quickly reproduced on a mass level for print or digital use. Here's what those three categories mean.
Reuse your content at scale & search content effectively
With smart search, your content team will be able to see which content can be reused, which content needs a light refresh on editing, and which content needs to be re-created. Because of smart search, you’ll be able to sell and repackage content more strategically, therefore, enabling you to save money and giving you time to focus on developing new business models.
Accurately metadata-tagged content enables personalized learning
Content that’s automatically metadata-tagged with clean input data can result into enriched, high-quality metadata. And that high-quality data helps facilitate highly adaptive or personalized learning content. Studies show that personalized content achieves higher learner engagement and better learning outcomes from students.
Explore new business models that scale your content
Publishers should seek new business models that redefine their publishing value chain in order to thrive in the smart automation era. We believe that smart content plays an important role in developing new business models. New business models can include re-selling and repackaging your content such as pay-per-item, subscriptions, content banks and so forth. With new business models, you’ll be able to save costs, drive revenue and higher efficiency in publishing processes.
Why you need to invest in smart content
Your content management system is missing high-quality data
Even if you don’t use a content management system, you should still understand that your authors and content managers do and they can struggle with re-creating content because of it. Data entry or manual metadata-tagging is tedious, takes lots of time and leaves room for fallibility. One of the biggest problems we've seen in manual metadata tagging is essential data that's missing. While it might seem like a small problem on a micro scale, missing data actually messes up the entire content management system substantially. Without access to high-quality metadata, the overarching organizational structure fails.
Your existing metadata is inaccurate or inconsistent
Chances are your staff will metadata-tag irrelevant or inaccurately topics or keywords. Humans are subjective by nature so leaving metadata tagging to human decision making exclusively could create confusion or inconsistency. Inconsistent metadata-tagging makes it especially hard for content managers and authors to find all the relevant content tagged in the proper topics or keywords. Therefore, that inhibits your content staff from producing content quickly and massively on a scalable level.
Your content contains duplicate content pieces
Your objective might be to distribute and sell new books, but you need your content staff to check the CMS to see what content already exists. If the metadata isn’t correctly tagged or your content isn’t properly sorted, finding all the existing materials can be difficult. As a result, much of the existing content goes unnoticed. Authors can then spend months developing a new textbook just to find out that a similar piece has already been published.
360AI is an artificial intelligence engine that makes smart content a reality for your publishing company. With smart content, you’ll be able to reproduce/reuse your content, enable personalized learning content and explore new business models that generate revenue.
We can help you get started with smart content. Click on the button below to schedule a call with our sales team.