From October 10th until October 13th, 2018, EDIA will attend the Frankfurt Book Fair in Frankfurt, Germany. Also known as the Frankfurter Buchmesse, it is the world's largest trade fair for books, based both on the number of publishing companies represented, and the number of visitors. Here's why I'm excited about the event.
It is considered to be the most important book fair in the world for international deals and trading. Naturally, this is the case also for educational books and content. Indeed, this year the organizers are putting even more focus on educational publishing with a hall dedicated entirely to education.
I’m especially excited about introducing artificial intelligence to the educational publishers who are looking into developing smart content. Content that is properly tagged with metadata and quickly reproducible for print or digital use.
EDIA will have the honour to present 360AI to the top 50 educational publishers of the world. Decision makers who work for publishers like Elsevier, Pearson, Scholastic, McGraw-Hill Education will attend.
Our CEO, Jaeques Koeman, will also hold a keynote “The ‘No-Brainer’ for Educational Publishing” on the Education stage Hall 4.2 C94 on Friday 12 October 15:45 – 16:00. Jaeques will share how personalised learning needs to scale so publishers can create better educational outcomes. Educational publishers need smart content, and in order to reach this goal, they need to apply artificial intelligence solutions that enable automated content classification.
I’m eager to hear the different perspectives of curriculum designers, editors and publishers regarding authoring and workflow issues while working with content management systems. What I’ve learned from the EdTechXEurope event is that a lot of publishers do recognise the need for smart content and better metadata, but they lack an understanding on where to start and how to apply metadata accurately.
The key stakeholders who want better metadata or smart content, I invite you to meet us at the Business Club Lounge so we can have a quick discussion. Feel free to book an appointment with me below.