We’ve already discussed how smart content prepares your CMS for 21st century learning. But what if you don’t have smart content (yet)? In this blog post, we’ll share three reasons why you need artificial intelligence (AI) to drive smart content management.

Reason #1: You’re missing important data (metadata)

Data entry is an inherently dull task. It’s tedious, takes lots of time and just downright exhausting! Filling in field forms for hours on end is difficult and your team will inevitably make mistakes. One of the biggest mistakes we've seen in manual metadata tagging is the problem of missing data.

While it might seem like a small problem on a micro scale, as a whole, missing data actually messes up content management substantially. We’ve found that as much as 40% of the metadata in a content management system (CMS) can be missing or improperly filled out when we worked with our customer, Malmberg. Without access to high-quality metadata, the overarching organizational structure fails.

There are many reasons that metadata information might be missing. In some cases, nobody told the person filling out the form that a specific field was necessary. In other instances, exhaustion and boredom lead employees to forget to fill out forms fields entirely.

However, one way to overcome this issue is to use a solution like 360AI to automate the metadata-tagging process for you. After training the algorithm on which fields it must fill in, 360AI will consistently and accurately input all the data for you.   

Reason #2: YOUR existing metadata is inaccurate or inconsistent

While your content management system might lack a significant amount of metadata, that doesn’t mean the data you do have is relevant or accurately placed. Whether the metadata is improperly filled out or classified in the wrong subject area, much of that inaccurate data in your library makes organizing content more difficult.

Humans are subjective by nature so leaving metadata tagging to subjective decision making can create confusion and inconsistency within a content management platform. For example, one person might label a book about Charles Darwin as a History subject while others might classify it as a Science subject matter.

Inconsistent metadata-tagging makes it especially hard for content managers and authors to find all the existing content in a topic for later projects. If another author is also writing about Charles Darwin and only browses in the Science results for research, they miss out on valuable materials that were classified as History texts.

A solution to this problem is a capability integrated into 360AI called content curation and classification. Content curation uses artificial intelligence to extract major keywords from a text. This list of keywords allows the program or human accuracy checker to make a more informed decision about how to categorize a piece of content.

Reason #3: Your CMS contains duplicate content pieces

Content management systems, which are filled with unorganized and missing metadata, are impossible to search. Inevitably, authors and content managers waste time and resources in the research stage.

When publishers need to produce new books, the first task of content managers or authors is often to check the existing CMS to see what content an organization already possesses on the topic. However, if your metadata isn’t correctly tagged or your content isn’t properly sorted, finding all the existing materials can be difficult. As a result, much of existing content goes unnoticed. Authors then spend months developing a new textbook, just to find that a similar piece already existed upon finishing their final draft.

This isn’t the fault of any content manager or author. Instead, it’s a symptom of a larger organizational problem—a disorganized content library without a smart search and content reuse benefit.

What kind of AI solution can resolve these CMS issues?

360AI. Our solution alleviates messy content management systems which are filled with duplicate content, inconsistent form fields and labels while keeping metadata accurate. When 360AI alleviates the mess, smart content is created by the automation of metadata-tagging.

Metadata-tagging through smart automation overcomes many issues within your content management system. Not only does smart automation organize your library effectively and efficiently, but it also speeds up your content production time and boosts your organization’s profitability.

360AI is a solution that can help make smart content a reality for your educational organization. With automated metadata tagging, content curation, and smart search features, it can transform your content management system into a fast and profitable database.

Schedule a complimentary consultation today to see how 360AI can change your CMS and workflow tools. Click on the button below to learn  more.



Topics: Publishers, AI in Education

Kate Frangos

Written by Kate Frangos

Kate Frangos is EDIA's Marketing Manager.